Solar roofs are the way to go if you want lower electricity bills and still have energy throughout. But how do you market your solar roofs as a business? Referrals from former clients is one way to market your solar roofs as shown from the video. Using organic social media is one of the easiest, cheapest ways to market.
Identify where your targeted audience hangs out most. Facebook, X (formerly Twitter), Instagram, LinkedIn, TikTok, Reddit and Quora are some of the social media platforms. Balance between posting information about your solar roofs and engaging and participating in useful discussions.
Having a well-designed website is another way to market your solar roof products. Invest in Search Engine Optimization (SEO) and content marketing. You should link your content on social media platforms to your website as a way of building organic social media leads.
You can also use paid social advertising if you don’t have the time to build organic leads. The trick here is to personalize your leads. Paid ads will show up on newsfeeds and sidebars of social media channels, pushing your brand above others. There are several ways to market your solar roofs. However, knowing your audience will help in choosing the best digital marketing strategy. You can combine getting organic leads and paid advertising.
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